The 2010 Winter Olympics in Vancouver, Canada have been permeated with Beer. The Canadians themselves seem most susceptible.
Below is a photo of Jon Montgomery, who won a gold medal in the skeleton (a particularly scary sport where a human being actually slides headfirst down a steep icy slope with curves on nothing more than a minimalist sled). He is drinking a very large mug of beer.
Then, then Gold medal winning Women’s Hockey team celebrated with beer, champagne and cigars, inappropriately, since at least one of them was under age and this caused a small ruckus with the media contingency, that had nothing better to report on. If only they knew to ask the right questions and uncover the whole international Olympic sponored Beer Conspiracy. Of course, they’d never publish it anyway, since they are such a large part of the plan.
See that beer can sitting on the ice between them? Looks like a Molson.