wolesale

  • ancient egyptian brewery

    Archaeologists in Egypt have recently uncovered a brewery in Abydos that produced beer for royal ceremonies. The structure dates back to the first dynasty and the reign of King Narmer, around 3100 BC. Experts estimate the beer factory could produce as much as 5,000 gallons of beer for use in burial rituals. Ancient hieroglyphics had previously indicated that beer was used in such rituals, but the brewery was never discovered until now.

    Why were the ancients, all over the world so taken with beer and similar brews? Back in those days, nobody knew what bacteria and viruses were completely unknown and so they didn’t think it was a bad idea to drink the same water they bathed in or pooped and peed into. Modern understanding of microbes and their pathology is only about 350 years old. Sanitary sewers and potable water treatments took another couple of hundred years to become widely adopted. Therefore, any brewing of water (including tea, coffee, and cider, as well as beer) was likely to result in a much safer drink, than water straight from a river or stream. People who drank mostly brewed water were more likely to survive than those who did not.

    Some questions that remain to be answered are “What did the ancient brews taste like?” “How strong were they?” and “Where did they rank on the IBU scale?”

    Regardless of the answers to those questions, it remains clear that the Egyptian Pharaohs were among the first members of the Ancient Order of Beer Overlords (renamed in modern times to simply Beer Overlords). We’re taking this as direct evidence of the Global Beer Conspiracy, which consumes our every waking thought, except for when we are drinking a nice oatmeal stout, a nutty brown ale, a micro-brewed IPA, a lager, pilsener, or porter, or a margarita.

    Cheers!

  • The Virginia Beer Wholesalers Association has donated nearly $5 million dollars to various political candidates and committees on both sides so the aisle since 1996.  The reason - to make sure they get to keep doing their thing, which is selling and distributing beer and liquor wholesale in Virginia. This plays quite well into the interests of the Global Beer Industrial Complex.

    For those who don’t know, here’s how beer gets from the brewer to your mouth in most US states.  Brewers brew beer but are not allowed to sell it directly to drinkers. Instead, they are required to sell it to licensed Wholesalers or Distributors who are also not allowed to sell directly to the consumer but are only allowed to sell it to bars and liquor stores.  Bars and liquor stores, or grocery stores or other licensed retail outlets. These places are allowed to sell to you the drinker. Additionally, the retail outlets are not allowed to buy directly from the breweries in most cases. This odd middleman arrangement came about at the end of Prohibition when the states were allowed to set their own rules and regulations with respect to selling liquor.  Each state is a little different and some are very different (Utah has state-owned liquor stores) but this is generally the way it works in most states.

    This kind of arrangement allows the state to license, regulate, and tax 3 different entities (brewers, distributors, and retail establishments) which prevents monopolies and tax fraud.  Before Prohibition, many brewers delivered straight to bars that they also owned. Bars that sold only the one brand. It was much easier for such arrangements to fudge the numbers when it came time to pay taxes and some of them certainly did.

    Today, the states usually require each taxable entity to report the volume of sales as well as purchases and compare them against each other to make sure all the beer brewed gets taxed several times before you get to drink it. An arrangement that virtually eliminates tax fraud.  It also created a hugely profitable sector of the Beer Industrial Complex. The Distributor/Wholesaler. These companies make tons of money and want to continue to that, so they donate generously to any political cause that can help them. It was like pulling teeth in many states to change the laws so that micro-breweries could also benefit from distribution and sell their products at brewpubs and Taprooms.

    Here’s anexcellent article that shows how the Virginia Beer Wholesalers Association has influenced politics (and your beer) over the last few decades.